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SUCCEED Customer Strategy Starter Kit

Turn market insights into strategy by identifying segments, evaluating tiers, sequencing opportunities, and building a stronger buyer persona.

Target: Certification Track

  1. Target Market: Where Business Begins

    11 lessons
    1. Targeting Strategy Worksheets
    2. Why Target Market?
    3. Step #1 Segment
    4. Step #2 Market Tier
    5. Step #3 Segment Sequence
    6. Step #4 Buyer Persona
    7. Example: Commercial Interior Designer
    8. Targeting Quiz

    1. Case Studies

      1. Case Study: Apple 1997
      2. Case Study: The Rise of Facebook
      3. Case Study: The Launch of Tesla

What you will learn:

Customer Selection

Find your most profitable customersĀ and build stronger buyer personas.

Sequence Opportunities

Discover what customers to target and when. Increase profitability by targeting the right customers at the right time.Ā 

Feedback loops

Stop the guessing and start winning. Install feedback loops into your systems so you know exactly what your customers are thinking and how to improve.